This website is for learning new words for thinking and talking about Society, the Economy, Finance and Money and Power and, in particular, the Power of Fiduciary Money to Finance an Economy of technological sufficiency, social equity and habitat longevity for living our best lives in the 21st Century, and beyond… 








FIDUCIARY MONEY = the tens of trillions, collectively, worldwide, of society’s shared savings aggregated into social superfunds for programmatically providing the dignity of future income security for workers in our retirement (pensions) and
for civil society (endowments), entrusted to institutional fiduciary owners of this intergenerational fiduciary money, invested with the POWER of size, purpose and time to use technology to negotiate and the fiduciary DUTY to exercise that power prudently, in undivided loyalty to their fiduciary PURPOSE, accountable to our shared common sense of prudence and loyalty of power to purpose



This looks interesting, but you are talking in too much jargon, and using too many words. It’s exhausting!

You have to make it simple, using words I already know, and fewer of them.

We can’t do that.

The currently popular social narratives for talking about Money and Power and Finance, and the other things we need to be talking about, do not include the frames we need to talk comfortably and easily about the social structures for social decision making through Finance [What are these? In common parlance, these are not even a thing], and within Finance, through Fiduciary Money [What is this? Again, in common parlance, not a thing], and about the Power of Fiduciary Money to Negotiate [Also, not a thing], and fiduciary financing [Again, not a thing], for technological sufficiency, social equity and habitat longevity for living our best lives in the 21st Century, and beyond… [Also, not a thing. Do you see the problem here?]

We need to build up those new frames, to make these things a thing, so we can talk about them.

is words
in frames
for agreeing
and actions


Words are defined relative to frames, … Words themselves are not frames. …If the hearer has no such frames, then you have to choose your words carefully to build up those frames.”

George Lakoff

Why it Matters How We Frame the Environment

Environmental Communication
Vol. 4, No. 1, March 2010, pp. 70-81 

Too many of our “plain English words” have been given technical meanings in money and finance that are not the same meanings we ascribe to them in our everyday lives. So “speaking in plain English” ab                out money and finance today is actually slipping into a quagmire of ambiguity and misunderstanding created when different people assign different meanings to the same words.

We need to avoid sliding down that slippery slope, by creating a new clarity and precision in our use of words, and the meanings we assign to the words we are using.

So that we all agree on what it is, actually, that we are talking about.

Take “growth” for instance. In ordinary English “growth” is a relative term. Everything depends on what is growing. Sometimes growth is good, as when we grow food. Other times, growth is not good, as when cells grow cancerous.

When it comes to the economy, we should also be asking, What is growing? 

Is this good growth, that enhances life, or a cancer that kills?

But we are not.

That has to change.

Some other “slippery slope” words:

  • Investment – general meaning: financing for enterprise; Neoliberal meaning: financing through share price trading
  • Asset – general meaning: stuff you can own  and use; Neoliberal meaning: shares for trading in the share price trading markets
  • Corporation – general meaning: a form of business organization; Neoliberal meaning: the ONLY form of business organization (Guess why.  That’s right! Corporations issue shares that become assets for trading in the share price trading markets.)

We need
New Frames
for giving
New Meaning
New Words
to empower
New Choices
New Actions

Rewiring Our Neural Networks

What you will get from spending time on this site is new words in new frames, a new vocabulary, for thinking about and talking about Society and the Economy and Finance and Money and Enterprise and Power and the Power of Fiduciary Money for completing a new “continuum of capital”1 and for participating at “the vanguard of public discourse”2 in conversations about technological sufficiency, social equity and habitat longevity for living our best lives
in the 21st Century, and beyond…

What is YOUR best life?

How do you want our shared economy, the world of technology in which we all live together, in collaboration with each other, to be shaped to support YOUR best life? 

What words will you use to make your voice be heard?

Where will you speak those words?






  1. Credit to Leslie Johnston of Laudes Foundation for this great  turn of phrase.
  2. Credit to Rachel Donald of the Planet: Critical podcast and substance for this great turn of phrase.

Giving you the new vocabulary you need to join in the new social narrative of: 

  • collaboratively co-creating the economy as a constantly evolving network of transactions for trading technology choices to shape the world in which we live, that we make for ourselves, through our technologies, out of the world of Nature into which we all are born,
  • reckoning with changes in our changing times by innovating prosperous adaptations to life’s constant changes, making new technology choices more popular as better fit to changing times, and letting previously popular choices fade into history as a good fit at an earlier time,
  • financing technological sufficiency, social equity and habitat longevity for
    living our best lives, 

as Earthlings, 

on earth, 

in the 21st Century, 

and beyond…

financed through a continuum of capital made complete for our times by institutional fiduciary owners of intergenerational fiduciary money aggregated into social superfunds for workers in their retirement (pensions) and civil society in its work (endowments) deployed through fiduciary minimum cash flow plus upside equity payback financings for fiduciary-grade enterprise to shape a fiduciary-friendly economy, accountable to the shared common sense of prudence and loyalty of power to purpose of reasonable people self-selected from the general population of everyday people living our everyday lives as caring enough to participate as new 21st Century Global Citizens in the new 21st Century Global Commons of Fiduciary Money