The Narrative

Markets don’t judge.

Market participants do.

The Mindscape


Broad-based participation by a representative cross-section of the population


Common Sense

market choices that reflect our shared common sense of what is right and good

The Landscape


Monopolization of Markets by Market Professionals


Makes No Sense

market choices make by market professionals make no sense to everyday people living our everyday lives

The Expectation


more = better

The Experience

An Inventory of Social Failings Rooted in the Neoliberal Financialization of Fiduciary Money

Social narratives build our mindscape of expectations for what the consequences of our choices will be in the landscape of our lived experience.

A good social narrative that is fit for purpose and right for its times will deliver lived experiences that match more or less out expectations:

mindscape = landscape.

A bad social narrative that is not fit for purpose or right for its times will not:

mindscape ≠ landscape.

When a good social narrative goes bad, because the times change, the landscape of lived experience changes, so that the mindscape of expectations no longer matches the landscape of lived experience, it is time for a change.

We need to innovate a new social narrative that will be fit for prevailing purposes and right for the changing times.

Such are the times in which we now live.

Our prevailing social narrative of Neoliberalism has gone bad (was it ever really good, really?). Our expectations are being disappointed in experience.

So it’s time for a change. Time to innovate a new social narrative of social decision making that will fit our changing times, bringing expectations back in line with actual, lived experience.

No Exit from Exits

The inauthenticity of replacing Sufficiency Into the Future with Liquidity in Every Moment, from Moment to Moment


other than to extract the maximum profit,
while externalizing the maximum loss/cost/risk
dehumanizing • uncaring • recklessly unreckoning

Markets Are Made For Individuals.

Small • Idiosyncratic • Opportunistic

We, as individuals applying money to enterprise are small, relative to the scale of enterprise operating at scale.

We are idiosyncratic in how long  we can and will leave our money invested in any financing, and when we need or want to take it back.

And we are opportunistic in how and how much money we want our money to be making while it is in the markets:generally, the more, the better; but not from businesses we do not think are good, or business practices that we do not condone.

Markets allow us to each make our own choices for ourselves, buying whatever we want, when we can, or want to, and selling whenever we  want or need to.

We need liquidity to participate in the markets, and so delivering Liquidity is the Prime Directive of the Markets.

The Markets deliver Liquidity through share price growth.

They work this way.

  1. The Market provides a single, central place for buyers and sellers to come together.
  2. Participants enter the Markets in one two roles: as a buyer, or a seller.
  3. Every purchase is made for later sale. Each sale produces one of three outcomes:
    1. If you buy low, you can sell high to “beat the market”;
    2. If you buy right, you will see right – to make a market rate of return;
    3. If you buy high, you will sell low, and realize a loss.
  4. There are only four points of data on which these buy and sell decisions are made:
    1. the issue;
    2. time;
    3. price; and
    4. volume.